Since Christmas the white 10" Dyson Air Multiplier has sat on my desk. I’ll grant you it’s a bit odd to get a fan for Christmas but hey, I was asked what I wanted and it was on my list.

The Good:
It’s a beautiful piece of industrial design. Dyson’s claim that they’ve created a better fan is justified. The air output is steady and the adjustable force of the air is powerful. The tilt mechanism works well as does the oscillation.

The Bad:
It’s much louder than I thought it would be. Its design suggests it will run as a whisper but it sounds more like a mini Dyson vacuum being switched on (which it likely is in some way). I don’t mean to imply it’s loud to a distracting level just that it was not what I was expecting. The only other slight negative is the adjustable force of the air stream. As I mentioned, you can turn this up to a level that can easily be felt on the other side of a standard sized living room which is great, however its lowest setting is really a bit too strong for a desk fan considering its proximity to the user. That said, the effect can be somewhat diminished by tilting the angle of the fan. Also, it’s damn expensive

Final Conclusion:
Not for everyone I’m sure but I have no regrets. I’m sure this fan will continue to evolve but even in its current incarnation it’s a winner.