biggest apple
Dec 24 2010
Branded as:  Design | Identity | Typography

Paul Rand's rejected Ford Logo

In 1966 Henry Ford II, hired Paul Rand to rethink the Ford logo.

“After extensive research and considerable design exploration, a new style was worked out, and a handsome printed and bound presentation was prepared in a limited edition for the eventual review by Henry Ford II.  After some deliberation, Mr. Ford finally decided that, when it came to the family name, what was good enough for his grandfather was good enough for him.”

- Allen Hurlburt, Communication Arts March/April 1999

obiter dicta

Sep 13, 2011

Artciels like this are an example of quick, helpful answers.
This humble contribution is meant to: [elucidate]
 

Sep 14, 2011

This humble contribution is meant to: [placate]
 

Sep 17, 2011

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This humble contribution is meant to: [interrogate]
 
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