Oct 03 2009

Branded as: Print

Tages Anzeiger

Back in January 2009 the guys over at IA were asked to pitch for the redesign of Swiss newspaper Tages-Anzeiger. Their premise was to throw out any of the old rules of newspaper design that didn’t serve the reader and introduce elements commonly found in online design such as highlighting key words to make the page ‘scannable’ - an idea I LOVE.

Sadly, IA didn’t land the gig which is a shame and while Mario Garcia offers some fantastic insights into why they didn’t there’s still plenty of elements in IA’s work that should get the newspaper design world to sit up and take notice. In edition to providing us with a glimpse into their design process, IA have also made their original presentation to the client available for download. In short there’s a wealth of information to pour over so get pouring.

All of this has also reminded me of the inspiring talk given by Jacek Utko at TED in March 2009 on the subject of how design can save newspapers.

obiter dicta

Solly - view all

Oct 03, 2009

Loved the video. I'm an avid TED viewer, and this one packed a nice punch in 6 minutues! I'm super pumped to go design now. Thanks for the post.

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Michael Grant

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Oct 12, 2009

As an up-and-comer in the news industry (and an unemployed student), I've debated on whether to be a worker bee, or come up with some 1o year plan of education and experience that would somehow transform the industry here in the U.S., just as soon as I could become editor in chief of some lofty paper. However, both these scenarios are wrong. This video just taught me that all I need to be is an effective communicator, and earn my say. And once my vision is realized, I too can impact a paper in a town near me. Thanks for posting this. It's truly inspirational. You have no idea how impacted I am by this. Wonderful wonderful work.

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KIRK - view all

Oct 12, 2009

I'm glad it provided some inspiration Michael. Remember that during times like these the very best investment you can make is in yourself. Keep plugging away, you've got the passion and that's considerably more than half the equation. Best of luck!

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